Giving you people the silent treatment for so long to only break that silence with some ads?! If we were you we'd give up hope on us and never check again. Than again you are you, and we like you, and we are we, and we like us. So enjoy the following. Soon we'll be bugging the hell out of you again on a regular basis. Be happy troopers in the meantime and play nice.
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Stella Artois, apart from kiddieporn dungeons and the worst taxes on European soil, is what Belgium is famous for in the rest of the world. To promote the beer over in England they had an ad running this summer in several magazines that kept audiences guessing and nerds posting on fora. It kinda got viral and moved overseas where more nerds kept guessing, including yours truely. The ad consists of three typical English scenes that have been invaded by filmcharacters, props and winks. Every ad has 20-something movies hidden in it, some more obvious than others. So let's have a little contest here, first one to name as many films as he/she can wins a post named after him/her. We know, we know, wishfull thinking. We don't have any female readers. So send in your answers (we will know when you cheat and if you do, a puppy will die). Ten bonus points for the first one who spots the Fight Club refference. Props to
Lowe London for the idea. Happy hunting:
Beach (20 films)
Park (19 films)
Town (24 films)
We will post the answers soon. Remember, the puppy will die.
* Second ad of significance:
Ford doet mirakels. (translates roughly into: Ford does miracles). I'm no partiot, but the next ad is not for a Belgian brand but props go out to
Ogilvy Belgium for creating it. The people who read this and are from Belgium, might have noticed these billboards around the streets and more noticably in the stations of mayor cities (Brussels, Antwerp, Gent, Luik etc). It's just a close up of a face, nothing special. But something always struck me as odd with those pictures, I couldn't put my finger on it. They have a certain unheimlichkeit about them. Don't ask me to translate that, read
here if you will. And now I know why. Apparently it's one of the first interactive billboards ever used commercially. Click
here to see it in action. Read more about it on the
official website if you will. If you do however, than
mit ohne sound cuz the ed woodian comb-buzz the site produces makes us wanna axe our way thru several non-interactive billboards yelling "Here's Johnny!". That's all for now, more later.
[update]: found this:
a guy who works at Ogilvy explaining how the poster works.